Shoray is a product strategist with a designer lens. She has experience ✱ shaping emerging tech, ✧ improving user adoption, and ꕤ driving product strategy.
Shoray is a product strategist with a designer's lens. She has experience ✱ shaping emerging tech, ✧ improving user adoption, and ꕤ driving product strategy.
Shoray is a product strategist with a designer's lens. She has experience ✱ shaping emerging tech, ✧ improving user adoption, and ꕤ driving product strategy.
2025
King George Medical Centre · Innovating ICU staff communication
Led end to end development of a mobile- first coordination tool for the hospital's Intensive Care Unit staff
2025
King George Medical Centre · Innovating ICU staff communication
Led end to end development of a mobile- first coordination tool for the hospital's Intensive Care Unit staff
2025
King George Medical Centre · Innovating ICU staff communication
Led end to end development of a mobile- first coordination tool for the hospital's Intensive Care Unit staff
2022 - 2023
Toromont CAT · CAT® Financing Design System & Dealership Operations
Created consistency across CAT® Financing by designing a preliminary design system and improving dealership marketing experiences, bridging digital and in-person interactions.
2022 - 2023
Toromont CAT · CAT® Financing Design System & Dealership Operations
Created consistency across CAT® Financing by designing a preliminary design system and improving dealership marketing experiences, bridging digital and in-person interactions.
2022 - 2023
Toromont CAT · CAT® Financing Design System & Dealership Operations
Created consistency across CAT® Financing by designing a preliminary design system and improving dealership marketing experiences, bridging digital and in-person interactions.
2023
AceIt Digital · Customer Journey & Marketing Alignment
Partnered with AceIt Digital, a growing marketing startup, to sharpen their brand positioning, design customer journey maps, and develop strategies to attract and retain clients.
COMING SOON
2023
AceIt Digital · Customer Journey & Marketing Alignment
Partnered with AceIt Digital, a growing marketing startup, to sharpen their brand positioning, design customer journey maps, and develop strategies to attract and retain clients.
COMING SOON
2023
AceIt Digital · Customer Journey & Marketing Alignment
Partnered with AceIt Digital, a growing marketing startup, to sharpen their brand positioning, design customer journey maps, and develop strategies to attract and retain clients.
COMING SOON
2023
Co. Lab · BudgetBuddy AI Chatbot/Extension
Conceptualized and designed an AI-driven accountability partner that empowers students and young professionals to take control of their finances and form better money habits.
2023
Co. Lab · BudgetBuddy AI Chatbot/Extension
Conceptualized and designed an AI-driven accountability partner that empowers students and young professionals to take control of their finances and form better money habits.
2023
Co. Lab · BudgetBuddy AI Chatbot/Extension
Conceptualized and designed an AI-driven accountability partner that empowers students and young professionals to take control of their finances and form better money habits.
2025
✨Product Spotlight: Meta Glasses
Looking at opportunities to make Meta Smart Glasses more trusted and socially acceptable by rethinking privacy as part of the user experience.
2025
✨Product Spotlight: Meta Glasses
Looking at opportunities to make Meta Smart Glasses more trusted and socially acceptable by rethinking privacy as part of the user experience.
2025
✨Product Spotlight: Meta Glasses
Looking at opportunities to make Meta Smart Glasses more trusted and socially acceptable by rethinking privacy as part of the user experience.
2025
✨ Product Spotlight: Instagram Reels
An independent case study from a daily user on how Instagram Reels could better welcome and motivate new creators.
2025
✨ Product Spotlight: Instagram Reels
An independent case study from a daily user on how Instagram Reels could better welcome and motivate new creators.
2025
✨ Product Spotlight: Instagram Reels
An independent case study from a daily user on how Instagram Reels could better welcome and motivate new creators.