Shoray Ajayi
Guiding emerging technologies from concept through adoption ꕤ using design discipline and data-informed decision making.
PRODUCT STRATEGY, MARKETING & DESIGN
PRODUCT STRATEGY, MARKETING & DESIGN
PRODUCT STRATEGY, MARKETING & DESIGN
Shoray Ajayi
Shoray Ajayi
Guiding emerging technologies from concept through adoption ꕤ using design discipline and data-informed decision making.
Guiding emerging technologies from concept through adoption ꕤ using design discipline and data-informed decision making.
2025
2025
King George Medical Centre · Innovating ICU staff communication
King George Medical Centre · Innovating ICU staff communication
King George Medical Centre · Innovating ICU staff communication
Led end to end development of a mobile- first coordination tool for the hospital's Intensive Care Unit staff.
Led end to end development of a mobile- first coordination tool for the hospital's Intensive Care Unit staff.
2022 - 2023
2022 - 2023
Toromont CAT · CAT® Financing Design System & Dealership Operations
Toromont CAT · CAT® Financing Design System & Dealership Operations
Toromont CAT · CAT® Financing Design System & Dealership Operations
Created consistency across CAT® Financing by designing a preliminary design system and improving dealership marketing experiences, bridging digital and in-person interactions.
Created consistency across CAT® Financing by designing a preliminary design system and improving dealership marketing experiences, bridging digital and in-person interactions.
2023
2023
AceIt Digital · Customer Journey & Marketing Alignment
AceIt Digital · Customer Journey & Marketing Alignment
AceIt Digital · Customer Journey & Marketing Alignment
Partnered with AceIt Digital, a growing marketing startup, to sharpen their brand positioning, design customer journey maps, and develop strategies to attract and retain clients.
Partnered with AceIt Digital, a growing marketing startup, to sharpen their brand positioning, design customer journey maps, and develop strategies to attract and retain clients.
COMING SOON
COMING SOON
2023
2023
Co. Lab · BudgetBuddy AI Chatbot/Extension
Co. Lab · BudgetBuddy AI Chatbot/Extension
Co. Lab · BudgetBuddy AI Chatbot/Extension
Conceptualized and designed an AI-driven accountability partner that empowers students and young professionals to take control of their finances and form better money habits.
Conceptualized and designed an AI-driven accountability partner that empowers students and young professionals to take control of their finances and form better money habits.
2026
2026
✨Marketing Perspective: B2B Marketing In Pharmacy & Healthcare
✨Marketing Perspective: B2B Marketing In Pharmacy & Healthcare
An exploration on how to shape go-to-market strategy in the healthcare space.
An exploration on how to shape go-to-market strategy in the healthcare space.
2025
2025
✨Product Spotlight: Meta Glasses
✨Product Spotlight: Meta Glasses
Looking at opportunities to make Meta Smart Glasses more trusted and socially acceptable by rethinking privacy as part of the user experience.
Looking at opportunities to make Meta Smart Glasses more trusted and socially acceptable by rethinking privacy as part of the user experience.
2025
2025
✨ Product Spotlight: Instagram Reels
✨ Product Spotlight: Instagram Reels
An independent case study from a daily user on how Instagram Reels could better welcome and motivate new creators.
An independent case study from a daily user on how Instagram Reels could better welcome and motivate new creators.
✧ EMPATHY
✹ CURIOSITY
ꕤ ADAPTABILITY
❋ STRATEGY
✦ INTENTIONALITY
❖ CREATIVITY