TOROMONT CAT
TOROMONT CAT
TOROMONT CAT
CAT Financing & Dealership Operations
CAT Financing & Dealership Operations
Streamlining financing and dealership experiences to make them clearer and easier for customers.
Streamlining financing and dealership experiences to make them clearer and easier for customers.
SUMMARY & IMPACT
SUMMARY & IMPACT
Shaping consistent, customer-focused experiences across financing and dealership services.
Shaping consistent, customer-focused experiences across financing and dealership services.
At Toromont CAT, I worked across both the CAT Financing product team and the dealership operations teams.
By applying a product-driven lens within a marketing role, I advocated for clearer communication and consistency across digital and physical touchpoints. This work led to greater adoption of financing tools and improved customer satisfaction, demonstrating the impact of aligning marketing insights with product execution.
Role: Marketing Associate & Product Designer
Tools/Skills: Excel, Figma, SurveyMonkey, Marketing Strategy & Execution, Stakeholder Interviews, Workflow Analysis, SEO, Digital Marketing
Timeline: 6 months, 2022 - 2023
At Toromont CAT, I worked across both the CAT Financing product team and the dealership operations teams.
By applying a product-driven lens within a marketing role, I advocated for clearer communication and consistency across digital and physical touchpoints. This work led to greater adoption of financing tools and improved customer satisfaction, demonstrating the impact of aligning marketing insights with product execution.
Role: Marketing Associate & Product Designer
Tools/Skills: Excel, Figma, SurveyMonkey, Marketing Strategy & Execution, Stakeholder Interviews, Workflow Analysis, SEO, Digital Marketing
Timeline: 6 months, 2022 - 2023
At Toromont CAT, I worked across both the CAT Financing product team and the dealership operations teams.
By applying a product-driven lens within a marketing role, I advocated for clearer communication and consistency across digital and physical touchpoints. This work led to greater adoption of financing tools and improved customer satisfaction, demonstrating the impact of aligning marketing insights with product execution
Role: Marketing Associate & Product Designer
Tools/Skills: Excel, Figma, SurveyMonkey, Marketing Strategy & Execution, Stakeholder Interviews, Workflow Analysis, SEO, Digital Marketing
Timeline: 6 months, 2022 - 2023
CAT CARD - FINANCING (Under NDA)
CAT CARD - FINANCING (Under NDA)
Building a foundation for consistent, scalable design across CAT Financing.
Building a foundation for consistent, scalable design across CAT Financing.
I worked with the product team to create a preliminary design system for CAT Financing, aimed at improving consistency and efficiency across their digital products. While the specifics of my work are under NDA, my main contributions involved:
Built reusable templates and core components for the CAT Card to unify patterns across platforms.
Created responsive page templates that reduced redesign effort and sped up production for the product team.
Turned complex financing concepts into clear visuals and messaging, strengthening internal understanding and alignment.
Ideating and designing visual branding and iconography for multiple CAT media tools.
I worked with the product team to create a preliminary design system for CAT Financing, aimed at improving consistency and efficiency across their digital products. While the specifics of my work are under NDA, my main contributions involved:
Built reusable templates and core components for the CAT Card to unify patterns across platforms.
Created responsive page templates that reduced redesign effort and sped up production for the product team.
Turned complex financing concepts into clear visuals and messaging, strengthening internal understanding and alignment.
Ideating and designing visual branding and iconography for multiple CAT media tools.
I worked with the product team to create a preliminary design system for CAT Financing, aimed at improving consistency and efficiency across their digital products. While the specifics of my work are under NDA, my main contributions involved:
Built reusable templates and core components for the CAT Card to unify patterns across platforms.
Created responsive page templates that reduced redesign effort and sped up production for the product team.
Turned complex financing concepts into clear visuals and messaging, strengthening internal understanding and alignment.
Ideating and designing visual branding and iconography for multiple CAT media tools.
MARKETING OPERATIONS & FIELD ENABLEMENT (Under NDA)
MARKETING OPERATIONS & FIELD ENABLEMENT (Under NDA)
Creating user-friendly experiences across dealership parts and services.
Creating user-friendly experiences across dealership parts and services.
I partnered with dealership leadership, operations, and marketing stakeholders to improve customer-facing communications and internal marketing workflows, supporting a more consistent brand and customer experience across physical and digital channels. While the specifics of my work are under NDA, my main contributions involved:
Developed field marketing assets for Toromont dealerships, including signage, sales collateral, and digital content to keep brand messaging consistent.
Built onboarding and enablement workflows by interviewing stakeholders and creating reusable templates that standardized processes.
Simplified complex product and service offerings into clear, customer‑friendly messaging.
Supported CRM and lifecycle communications by coordinating dealership touchpoints with internal teams for consistent customer experiences.
Integrated priority service and product themes into digital and in‑location materials to strengthen SEO alignment.
I partnered with dealership leadership, operations, and marketing stakeholders to improve customer-facing communications and internal marketing workflows, supporting a more consistent brand and customer experience across physical and digital channels. While the specifics of my work are under NDA, my main contributions involved:
Developed field marketing assets for Toromont dealerships, including signage, sales collateral, and digital content to keep brand messaging consistent.
Built onboarding and enablement workflows by interviewing stakeholders and creating reusable templates that standardized processes.
Simplified complex product and service offerings into clear, customer‑friendly messaging.
Supported CRM and lifecycle communications by coordinating dealership touchpoints with internal teams for consistent customer experiences.
Integrated priority service and product themes into digital and in‑location materials to strengthen SEO alignment.
I partnered with dealership leadership, operations, and marketing stakeholders to improve customer-facing communications and internal marketing workflows, supporting a more consistent brand and customer experience across physical and digital channels. While the specifics of my work are under NDA, my main contributions involved:
Developed field marketing assets for Toromont dealerships, including signage, sales collateral, and digital content to keep brand messaging consistent.
Built onboarding and enablement workflows by interviewing stakeholders and creating reusable templates that standardized processes.
Simplified complex product and service offerings into clear, customer‑friendly messaging.
Supported CRM and lifecycle communications by coordinating dealership touchpoints with internal teams for consistent customer experiences.
Integrated priority service and product themes into digital and in‑location materials to strengthen SEO alignment.
KEY TAKEAWAYS
KEY TAKEAWAYS
Strengthening usability and scalability by aligning product, marketing, and operations.
Strengthening usability and scalability by aligning product, marketing, and operations.
Design systems multiply impact.
Even small processes like standardized components can transform a product. By creating a consistent system, I helped make the design faster, clearer, and easier for the team to scale.
Accessibility and usability matter.
I focused on creating flexible, responsive designs that work across devices while keeping user needs and WCAG guidelines front and center. Stress testing layouts ensured solutions were reliable, inclusive, and user friendly.
Adaptability enables collaboration.
I was able to move seamlessly between marketing, product, and operations teams by showing adaptability not only in words but in execution. By speaking both business and technical languages, I built trust, led my portion of the system, sought feedback early, and coordinated cross-functionally.
Design systems multiply impact.
Even small processes like standardized components can transform a product. By creating a consistent system, I helped make the design faster, clearer, and easier for the team to scale.
Accessibility and usability matter.
I focused on creating flexible, responsive designs that work across devices while keeping user needs and WCAG guidelines front and center. Stress testing layouts ensured solutions were reliable, inclusive, and user friendly.
Adaptability enables collaboration.
I was able to move seamlessly between marketing, product, and operations teams by showing adaptability not only in words but in execution. By speaking both business and technical languages, I built trust, led my portion of the system, sought feedback early, and coordinated cross-functionally.
Design systems multiply impact.
Even small processes like standardized components can transform a product. By creating a consistent system, I helped make the design faster, clearer, and easier for the team to scale.
Accessibility and usability matter.
I focused on creating flexible, responsive designs that work across devices while keeping user needs and WCAG guidelines front and center. Stress testing layouts ensured solutions were reliable, inclusive, and user friendly.
Adaptability enables collaboration.
I was able to move seamlessly between marketing, product, and operations teams by showing adaptability not only in words but in execution. By speaking both business and technical languages, I built trust, led my portion of the system, sought feedback early, and coordinated cross-functionally.