TOROMONT CAT
TOROMONT CAT
TOROMONT CAT
CAT Financing & Dealership Operations
CAT Financing & Dealership Operations
Streamlining financing and dealership experiences to make them clearer and easier for customers.
Streamlining financing and dealership experiences to make them clearer and easier for customers.
SUMMARY & IMPACT
SUMMARY & IMPACT
Shaping consistent, customer-focused experiences across financing and dealership services.
Shaping consistent, customer-focused experiences across financing and dealership services.
At Toromont CAT, I worked across both the CAT Financing product team and the dealership operations teams.
By applying a product-driven lens within a marketing role, I advocated for clearer communication and consistency across digital and physical touchpoints. This work led to greater adoption of financing tools and improved customer satisfaction, demonstrating the impact of aligning marketing insights with product execution
Role: Marketing Associate & Product Designer
Tools/Skills: Excel, Figma, SurveyMonkey, stakeholder interviews, workflow analysis
At Toromont CAT, I worked across both the CAT Financing product team and the dealership operations teams.
By applying a product-driven lens within a marketing role, I advocated for clearer communication and consistency across digital and physical touchpoints. This work led to greater adoption of financing tools and improved customer satisfaction, demonstrating the impact of aligning marketing insights with product execution
Role: Marketing Associate & Product Designer
Tools/Skills: Excel, Figma, SurveyMonkey, stakeholder interviews, workflow analysis
At Toromont CAT, I worked across both the CAT Financing product team and the dealership operations teams.
By applying a product-driven lens within a marketing role, I advocated for clearer communication and consistency across digital and physical touchpoints. This work led to greater adoption of financing tools and improved customer satisfaction, demonstrating the impact of aligning marketing insights with product execution
Role: Marketing Associate & Product Designer
Tools/Skills: Excel, Figma, SurveyMonkey, stakeholder interviews, workflow analysis, Power BI, Tableau, market research
CAT CARD - FINANCING
CAT CARD - FINANCING
Building a foundation for consistent, scalable design across CAT Financing.
Building a foundation for consistent, scalable design across CAT Financing.
I worked with the Toromont CAT product team to create a preliminary design system for CAT Financing, aimed at improving consistency and efficiency across their digital products. While under NDA, key highlights of my work included:
Building a preliminary design system for the CAT Card, establishing consistent templates, components, and documentation across digital platforms.
Developing responsive templates that reduced redesign time for new pages by ~30%, improving efficiency for the product team.
Simplifying complex financing information into clear visuals and messaging, increasing internal adoption and comprehension among stakeholders by ~20%.
I worked with the Toromont CAT product team to create a preliminary design system for CAT Financing, aimed at improving consistency and efficiency across their digital products. While under NDA, key highlights of my work included:
Building a preliminary design system for the CAT Card, establishing consistent templates, components, and documentation across digital platforms.
Developing responsive templates that reduced redesign time for new pages by ~30%, improving efficiency for the product team.
Simplifying complex financing information into clear visuals and messaging, increasing internal adoption and comprehension among stakeholders by ~20%.
I worked with the Toromont CAT product team to create a preliminary design system for CAT Financing, aimed at improving consistency and efficiency across their digital products. While under NDA, key highlights of my work included:
Building a preliminary design system for the CAT Card, establishing consistent templates, components, and documentation across digital platforms.
Developing responsive templates that reduced redesign time for new pages by ~30%, improving efficiency for the product team.
Simplifying complex financing information into clear visuals and messaging, increasing internal adoption and comprehension among stakeholders by ~20%.
DEALERSHIP PARTS & SERVICES
DEALERSHIP PARTS & SERVICES
Creating user-friendly experiences across dealership parts and services.
Creating user-friendly experiences across dealership parts and services.
I worked with Toromont CAT’s dealership and operations teams to improve customer-facing communications and internal workflows, aimed at creating a clearer, more consistent experience across physical and digital touchpoints. While under NDA, my key contributions included:
Designing customer-facing materials for Toromont’s dealerships, including signage, brochures, and digital content, improving clarity and consistency across 10+ locations.
Standardizing workflows and onboarding materials by conducting stakeholder interviews and building Excel-based templates, making internal processes more efficient and easier to follow.
Simplifying complex product and service information into approachable messaging, reducing clarification requests from customers by ~15%.
I worked with Toromont CAT’s dealership and operations teams to improve customer-facing communications and internal workflows, aimed at creating a clearer, more consistent experience across physical and digital touchpoints. While under NDA, my key contributions included:
Designing customer-facing materials for Toromont’s dealerships, including signage, brochures, and digital content, improving clarity and consistency across 10+ locations.
Standardizing workflows and onboarding materials by conducting stakeholder interviews and building Excel-based templates, making internal processes more efficient and easier to follow.
Simplifying complex product and service information into approachable messaging, reducing clarification requests from customers by ~15%.
KEY TAKEAWAYS
KEY TAKEAWAYS
Strengthening usability and scalability by aligning product, marketing, and operations.
Strengthening usability and scalability by aligning product, marketing, and operations.
Design systems multiply impact.
Even small processes like standardized components can transform a product. By creating a consistent system, I helped make the design faster, clearer, and easier for the team to scale.
Accessibility and usability matter.
I focused on creating flexible, responsive designs that work across devices while keeping user needs and WCAG guidelines front and center. Stress testing layouts ensured solutions were reliable, inclusive, and user friendly.
Adaptability enables collaboration.
I was able to move seamlessly between marketing, product, and operations teams by showing adaptability not only in words but in execution. By speaking both business and technical languages, I built trust, led my portion of the system, sought feedback early, and coordinated cross-functionally.
Design systems multiply impact.
Even small processes like standardized components can transform a product. By creating a consistent system, I helped make the design faster, clearer, and easier for the team to scale.
Accessibility and usability matter.
I focused on creating flexible, responsive designs that work across devices while keeping user needs and WCAG guidelines front and center. Stress testing layouts ensured solutions were reliable, inclusive, and user friendly.
Adaptability enables collaboration.
I was able to move seamlessly between marketing, product, and operations teams by showing adaptability not only in words but in execution. By speaking both business and technical languages, I built trust, led my portion of the system, sought feedback early, and coordinated cross-functionally.