I work at the intersection of design, strategy, and marketing—bringing a user-centered lens to growth and go-to-market decisions. My focus is on shaping how products are positioned, experienced, and adopted as they scale.

Born in Manhattan, New York City and raised in Canada, I’ve always been fascinated by how people interact with the systems, tools, and environments around them. Early on, I realized that while engineering processes explain how things work, design and product allow me to shape how things feel and function for real users.

I’m driven by the belief that technology and thoughtful design can solve meaningful problems at scale. By combining empathy with research, marketing, and data-driven decision-making, I aim to create experiences that resonate with people and meet their needs in intuitive, impactful ways.

Outside of work, I actively explore emerging technologies—ranging from 3D modelling and machine learning courses to experimenting with AR/VR and generative tools. Alongside this, I’m an avid home baker and am currently developing my own recipe book, which lets me apply creativity in a more hands-on way. I value both as ways to expand my skills, tell stories, spark emotion, and connect with others.