ACEIT DIGITAL
ACEIT DIGITAL
ACEIT DIGITAL
Driving B2B Growth Through Data-Driven Marketing & Customer Experience
Driving B2B Growth Through Data-Driven Marketing & Customer Experience
Driving B2B Growth Through Data-Driven Marketing & Customer Experience
SUMMARY & IMPACT
SUMMARY & IMPACT
Optimizing the B2B Customer Journey
Optimizing the B2B Customer Journey
At AceIt Digital, I worked across design, strategy, and marketing to optimize the B2B customer journey, drive engagement, and support pipeline growth. Through research-driven campaigns and data-informed content, I helped increase conversion and user engagement while shaping product marketing strategy for FY24.
Role: Marketing Consultant (B2B) - Customer Experience & Digital Marketing
Tools/Skills: HubSpot, Email Marketing, Excel, Figma, SurveyMonkey, Marketing Strategy & Execution, Workflow Analysis, SEO, Digital Marketing, Sales Collateral
Timeline: 10 months, 2023 - 2024
At AceIt Digital, I worked across design, strategy, and marketing to optimize the B2B customer journey, drive engagement, and support pipeline growth. Through research-driven campaigns and data-informed content, I helped increase conversion and user engagement while shaping product marketing strategy for FY24.
Role: Marketing Consultant (B2B) - Customer Experience & Digital Marketing
Tools/Skills: HubSpot, Email Marketing, Excel, Figma, SurveyMonkey, Marketing Strategy & Execution, Workflow Analysis, SEO, Digital Marketing, Sales Collateral
Timeline: 10 months, 2023 - 2024
At AceIt Digital, I worked across design, strategy, and marketing to optimize the B2B customer journey, drive engagement, and support pipeline growth. Through research-driven campaigns and data-informed content, I helped increase conversion and user engagement while shaping product marketing strategy for FY24.
Role: Marketing Consultant (B2B) - Customer Experience & Digital Marketing
Tools/Skills: HubSpot, Email Marketing, Excel, Figma, SurveyMonkey, Marketing Strategy & Execution, Workflow Analysis, SEO, Digital Marketing, Sales Collateral
Timeline: 10 months, 2023 - 2024
THE CHALLENGE
THE CHALLENGE
Marketing efforts lacked alignment with user behavior and growth goals, leaving opportunities on the table.
Marketing efforts lacked alignment with user behavior and growth goals, leaving opportunities on the table.
AceIt Digital needed a stronger connection between marketing, product positioning, and customer experience. The existing web and email initiatives lacked alignment with user behavior, and opportunities to optimize conversion and engagement were being missed.
AceIt Digital needed a stronger connection between marketing, product positioning, and customer experience. The existing web and email initiatives lacked alignment with user behavior, and opportunities to optimize conversion and engagement were being missed.
AceIt Digital needed a stronger connection between marketing, product positioning, and customer experience. The existing web and email initiatives lacked alignment with user behavior, and opportunities to optimize conversion and engagement were being missed.
GOAL
GOAL
Improve customer-facing communications and internal marketing workflows.
Improve customer-facing communications and internal marketing workflows.
I partnered with dealership leadership, operations, and marketing stakeholders to improve customer-facing communications and internal marketing workflows, supporting a more consistent brand and customer experience across physical and digital channels.
I partnered with dealership leadership, operations, and marketing stakeholders to improve customer-facing communications and internal marketing workflows, supporting a more consistent brand and customer experience across physical and digital channels.
I partnered with dealership leadership, operations, and marketing stakeholders to improve customer-facing communications and internal marketing workflows, supporting a more consistent brand and customer experience across physical and digital channels.
APPROACH / SOLUTIONS
APPROACH / SOLUTIONS
Taking a research-informed, multi-channel approach.
Taking a research-informed, multi-channel approach.
ACEiT Digital Website
Conducted a full audit of the customer journey, identifying friction points and opportunities for clearer messaging and more intuitive navigation. Applied CRO principles to optimize landing pages, forms, and calls-to-action (CTA).
ACEiT Digital Academy (Training Platform)
Designed and distributed surveys and user research to understand learner behaviors and needs. Refined content, onboarding flows, and navigation based on persona insights, ensuring that the platform was intuitive, engaging, and aligned with user goals.
Email & Social Marketing
Developed multi-touch campaigns tailored to user lifecycle stages, leveraging data on engagement and behavior to personalize messaging. Managed content calendars, coordinated messaging across channels, and integrated campaigns with Academy initiatives to drive awareness, adoption, and retention.
ACEiT Digital Website
Conducted a full audit of the customer journey, identifying friction points and opportunities for clearer messaging and more intuitive navigation. Applied CRO principles to optimize landing pages, forms, and calls-to-action (CTA).
ACEiT Digital Academy (Training Platform)
Designed and distributed surveys and user research to understand learner behaviors and needs. Refined content, onboarding flows, and navigation based on persona insights, ensuring that the platform was intuitive, engaging, and aligned with user goals.
Email & Social Marketing
Developed multi-touch campaigns tailored t.o user lifecycle stages, leveraging data on engagement and behavior to personalize messaging. Managed content calendars, coordinated messaging across channels, and integrated campaigns with Academy initiatives to drive awareness, adoption, and retention
ACEiT Digital Website
Conducted a full audit of the customer journey, identifying friction points and opportunities for clearer messaging and more intuitive navigation. Applied CRO principles to optimize landing pages, forms, and calls-to-action (CTA).
ACEiT Digital Academy (Training Platform)
Designed and distributed surveys and user research to understand learner behaviors and needs. Refined content, onboarding flows, and navigation based on persona insights, ensuring that the platform was intuitive, engaging, and aligned with user goals.
Email & Social Marketing
Developed multi-touch campaigns tailored to user lifecycle stages, leveraging data on engagement and behavior to personalize messaging. Managed content calendars, coordinated messaging across channels, and integrated campaigns with Academy initiatives to drive awareness, adoption, and retention.
RESULTS & METRICS
RESULTS & METRICS
Website CRO: Form completions increased by 11%, improving lead generation efficiency.
Academy Engagement: Persona-driven content and UX improvements increased time-on-page by 22% and active participation across modules.
Email & Social: Multi-touch campaigns improved open and engagement rates, strengthened lead nurturing, and informed strategic priorities for FY24 marketing initiatives.
Strategic Impact: Insights from research and competitive benchmarking guided product positioning, pricing strategies, and campaign planning, ensuring marketing efforts aligned with business goals and growth targets.
Website CRO: Form completions increased by 11%, improving lead generation efficiency.
Academy Engagement: Persona-driven content and UX improvements increased time-on-page by 22% and active participation across modules.
Email & Social: Multi-touch campaigns improved open and engagement rates, strengthened lead nurturing, and informed strategic priorities for FY24 marketing initiatives.
Strategic Impact: Insights from research and competitive benchmarking guided product positioning, pricing strategies, and campaign planning, ensuring marketing efforts aligned with business goals and growth targets.
Website CRO: Form completions increased by 11%, improving lead generation efficiency.
Academy Engagement: Persona-driven content and UX improvements increased time-on-page by 22% and active participation across modules.
Email & Social: Multi-touch campaigns improved open and engagement rates, strengthened lead nurturing, and informed strategic priorities for FY24 marketing initiatives.
Strategic Impact: Insights from research and competitive benchmarking guided product positioning, pricing strategies, and campaign planning, ensuring marketing efforts aligned with business goals and growth targets.